Air Logistics Group Welcomes Assaad Sfeir as Vice President Airline Sales to Drive Global Cargo Growth

Air Logistics Group, the world’s leading General Sales and Service Agent (GSSA), is pleased to announce the appointment of Assaad Sfeir as Vice President Airline Sales, effective 1st January 2026.

With an extensive career spanning over 35 years in global cargo sales, airline partnerships, and ground handling services, Assaad brings a wealth of expertise that will be instrumental in strengthening Air Logistics Group’s relationships with airline partners and developing new business opportunities in strategic markets.

Assaad joins from Worldwide Flight Services (WFS), where he served as the Key Account Director for Middle Eastern carriers within the WFS global network. In that role, he provided strategic account leadership, tailored service delivery to carrier needs, and played a key role in securing high-profile global contracts and enhancing service differentiation in competitive cargo markets.

Fluent in Arabic, English, French, and German, Assaad is recognised for his ability to forge relationships across cultures and markets, combining his operational grounding with a sharp commercial mindset to maximise cargo revenues and optimise network performance.

“We are thrilled to welcome Assaad to Air Logistics Group,” comments Stephen Dawkins, Chief Executive Officer, Air Logistics Group. “His proven experience in collaborating with airlines to grow their cargo revenues, coupled with his global business acumen, makes him the ideal person to expand our airline sales strategy and deliver even greater value to our partners.”

Commenting on his new position, Assaad Sfeir added: “Air Logistics Group is a trusted name in the cargo industry, known for its innovative sales approach and strong global network. I am excited to join this exceptional team and partner with airlines to unlock new commercial opportunities, expand market presence, and drive sustainable cargo growth worldwide.”